Join us at Agile Yorkshire for a compelling discussion on the challenges facing the software development industry and the concept of Software Craftsmanship as a potential solution. Despite decades of software development experience, many projects still crumble into unreadable code that no one dares to touch, with developers often treated merely as resources and quality taking a backseat to cost. We'll explore what it means to be a software craftsman and how this mindset can help us reclaim our professionalism. Whether you're keen to improve yourself, uplift your team, or discover how simple changes can transform your development journey, this talk is for you! Additionally, we'll delve into what makes software delivery teams hyper-productive and question the effectiveness of traditional management motivators. Drawing on Neil's rich experience with diverse teams and current motivation theories, you’ll gain insights that can enhance both your work and your career prospects for years to come. Expect a blend of inspiration, practical tips, and plenty of food for thought!