Too often the big blue sky horizon of Agile falls short of its promise when technical delivery takes over and UX design and user needs start to look like a bolt on, a nice to have, and “it's a lovely idea. It's even worse when those above lose sight of the user and start suggesting or imposing user stories and use needs that seem to come from the whims of a stakeholder or outer space. In the talk Ashley and Ian will cover how to keep UX, user centred design design and user needs alive and kicking throughout Agile process. This will include tricks to keep stakeholders onboard, how to package UX and user centred design so that it maintains importance, and how to manage upwards when the senior project team are new to Agile roles.

When pressed with hard deadlines like the start of the Premier League season and a rapidly changing market, we really had to think about the way we would deliver software. Our product owner wanted frills and bows, but we didn't really have the time to give him either. Instead, we taught him to stop worrying, and love the minimal viable product. In this talk I'll go over how we optimised our process, learnt to be strict with our product owner, and ultimately delivered the new Sky Sports iOS Enhanced Live player for Premier League fixtures. I'll also talk about the impact of this going forward, and how we extended the player to include EFL fixtures in just 3 points. I'll also talk about how, in my own independent development, I faced the same issues my product owner did, and the issues that arose from that. Hopefully at the end, there'll be something you can take away, whether it be about embracing MVP, or learning that MVP isn't what you think.