Andy Butcher - Knowing When to Stop & The Nightclub Pattern

Everyone involved with software product development can tell you about a project they worked on that they knew was going no where. They could feel the stakeholders' ambivalence or sense the lack of engagement from potential customers. As the team start to feel their work may be wasted, unease starts to build into a sense of foreboding as everyone waits for the inevitable crash.

So how does that happen? and how can it be avoided? Andy Butcher's pitch for "The Shit Nightclub Anti-Pattern" is both funny and insightful as well as providing a cringing memorable metaphor to watch out for.