Mark Moreau | Strategy Is Hard. But Easier Than You Think | Agile Yorkshire May 2025

Mark Moreau challenges the perception that product strategy is an elusive skill. Despite widespread criticism of Product Managers’ strategic abilities, Mark suggests that the real issue may lie in overcomplicating what should be a core competency. Drawing from his experience across startups and enterprises, Mark breaks down how Product Managers can stop getting lost in jargon and start anchoring strategy in simple, clear, and actionable principles. This talk serves as both a critique and a practical guide for Product Managers struggling with or overthinking strategy. It aims to demystify the concept and offer down-to-earth advice on how to do it better.